Franchise Finance Foundations Program

Running a franchise means dealing with numbers every single day. And honestly? Most people who come to us didn't study finance. They studied hospitality, or retail, or they just knew how to make great coffee. The money side can feel overwhelming.

We built this program because we kept meeting franchisees who felt lost when their accountant talked about cash flow projections or EBITDA. Smart people who knew their business inside out but froze when it came to reading their own financial reports.

Our September 2025 intake focuses on practical skills you'll actually use. No abstract theory or academic formulas. Just the real stuff that helps you make better decisions on Monday morning.

Franchise business owner reviewing financial documents and planning strategies

What You'll Actually Learn

Six modules spread across twelve weeks. Each one designed around questions we hear constantly from franchise owners who want to understand their numbers better.

1

Reading Your Reports

Your P&L statement tells a story about your business. We'll show you how to spot the important bits and ignore the noise. Plus, what those ratios your franchisor keeps mentioning actually mean.

2

Cash Flow Reality

Being profitable on paper doesn't mean you've got money in the bank. This module covers the gap between the two and how to avoid those panic moments when payroll's due.

3

Pricing That Works

You can't just match the competition or add 20% to your costs. We'll walk through how to price services properly while staying competitive in your local market.

4

Controlling Costs

Where does the money actually go? This section helps you identify which expenses you can influence and which ones you're stuck with. And how to negotiate the middle ground.

5

Planning Ahead

Seasonal businesses need different strategies than steady-state ones. We cover forecasting that actually helps you prepare rather than just ticking a box for the bank.

6

Growth Decisions

When does it make sense to expand? How do you know if you can afford another location? These questions need proper analysis, not gut feelings.

Who's Teaching This

Both of our instructors spent years working directly with franchise networks across Australia. They've seen what works and what doesn't, usually because they've made those mistakes themselves first.

Jasper Kingsford, franchise finance instructor

Jasper Kingsford

Lead Instructor

Jasper ran three franchise locations before moving into consulting. He knows what it's like to stay up worrying about quarterly royalties and unexpected equipment repairs. He teaches modules 1, 2, and 5.

Fenella Ashworth, franchise finance instructor

Fenella Ashworth

Senior Instructor

Fenella spent eight years as a financial controller for a national franchise group. She's brilliant at explaining complex concepts in plain language. She covers modules 3, 4, and 6.

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